News on our recent projects and activities

Below you will see a flavour of some of our more recent projects. For a greater understanding of the full range of services we provide please browse our site or select the Contact us tab should you have a specific requirement.

Company Statement 25 Years - April 2018

On the 1st April 1993 Andrew Parker and I set out on a journey with a simple Mission

"To deliver practical Training solutions which were different which have a positive impact on our client's business"

25 years on and we are very proud that to this day we have delivered significant business improvement to many clients in the UK and worldwide and ensured that Fourmative have now evolved to provide the same impact in everything that we do.

In 1996 Colin Gleghorn joined the team and we jointly today challenge ourselves to help all of our clients achieve a positive return on their investment in Fourmative's proven skills and abilities.

I would like to thank all employees who have contributed to our success over the years, and also to our associates past and present, as we would not have achieved what we have without your help, dedication, and commitment.

Finally, a big that you to all of our clients past and present for your confidence and trust placed in us.

We are particularly excited about the years ahead and the opportunities that we have to continue to support existing clients, welcome back some past friends and forge new business relationships.

On the 1st April I will raise a glass of thanks to you all, grateful for what has gone and enthused by what lays ahead.

New Opportunities ‐ Sales Development and Training Consultant ‐ Parts Aftermarket - September 2016

Location: South of England

Rate: £27,000 per annum OTE £33,000

Start Date: October / November 2016

Job Type: Full Time Employed

Job Ref: Four/SDM/Full

Fourmative have the pleasure of working with a wide number of automotive clients throughout the UK. We are currently looking for 2 new team members 1 based in the South East and one in the South West.

The Sales Development and Training Consultant will be responsible for a number of activities

1. Trade Parts development on behalf of an independent motor factor 10-12 days per month visiting target customers, conducting a professional sales visit and helping the customer understand the key features and benefits of the Distributors products and help improve sales.

2. Delivery of Virtual and Classroom training for key automotive clients 4-6 days per month

3. Selling Instant Feedback to Automotive customers 1-2 days per month. Instant Feedback is a leading customer feedback tool used extensively by Automotive Main Dealers.

To take on this role you would ideally have automotive service or parts experience gained within either the franchised network or within a professional motor factor environment, be confident in your parts and service knowledge and be professional in your approach.

In addition we would require you to be:

✓ Proactive, confident and self motivated

✓ Computer literate

✓ Experienced in the sale of automotive parts and service products

✓ A strong communicator

✓ Flexible

You will be contracted initially for 12 months and be allocated to a Motaquip Parts distributor in the South for circa 10-12 days per month with the remainder of the time being field based or at our offices in Buckingham.

We will provide you with:

✓ A basic salary of £27,000

✓ A generous commission scheme giving OTE of £33,000

✓ Full expensed company car or car allowance

✓ Company pension scheme

✓ Full training for all aspects of the role

✓ On going support from our sales experts to help you maximise results

These positions give individuals the opportunity to develop in a Sales Development role for a professional automotive consultancy with more than 25 years of experience.

To apply please send your CV and covering letter to or by post to Fourmative Limited, Unit 1 Apollo Office Court, Radclive Road, Gawcott, Buckinghamshire, MK18 4DF. For more details please call Gary Hodgkiss on 01280 828100

Fourmative achieve ATA Accreditation - Customer Service - February 2015

"We are delighted to announce successful accreditation for the development and delivery of ATA Customer Service.

After an extensive period of development and assessment Colin Gleghorn achieved the certification from awarding body the IMI.

Colin Gleghorn - Director at Fourmative said 'I am personally delighted to achieve the qualification as an ATA Assessor for Customer Service. I believe the assessment route towards personal development hold great credibility in our industry and proves that when staff require a true test of their capability there now exists an Assessment Centre event to measure and report on current standing and future training needs'.

Fourmative welcomes enquires from Manufacturers and Dealer Groups looking to provide ATA Accreditation for Customer Service."

Instant Feedback – New Website Launch - 02/09/2014

“The Customers view may just be their opinion, but ALL customer opinions are important”

Traditional Feedback systems such as Revoo, Feefo and Trip Advisor encourage the customer to leave feedback about a specific service experience they have received. Customer Feedback is critical to any business and the customer’s views are always right!

The challenge that all of these systems have is sample size with many receiving feedback from a small percentage of the total customers. The solution is Instant Feedback a web based solution created by Fourmative which gains feedback from potentially all of your customers giving you a true measure of your customer’s views.

Instant Feedback does much more and is now used by more than 80 of the UK’s leading Dealerships helping them to improve customer satisfaction scores and enabling them to retain more customers.

We have now launched a dedicated website for Instant Feedback which helps understand what it is, who it is for and what it costs. Visit for more details

Fourmative & Instant Feedback are delighted to be taking part in Bangers4BEN 2014 - 26/08/2014

It is a FOUR-day event starting in Dover on Saturday, October 11, with our final destination being the Fiat factory in Turin, Italy, before heading home on Tuesday, October 14.

Along the way we'll be heading along one of the world's best driving roads, the Stelvio Pass, and drop by Lake Como.

Stay tuned for further updates and pictures

Fourmative and JCB Dealer Instructors - 19/08/2014

July 2014 was the culmination of 6 months work with 11 JCB Dealer Training Instructors graduating in front of their respective Group Directors and Managers.

With a long days end longer evenings each Dealer Group Instructor was video recorded and continually tested to demonstrate their capability in delivering quality training to match the high standards expected of a JCB trainer.

Most Dealer Instructors arrived with little knowledge of training procedures and set about each task with enthusiasm and determination which saw them progress through 3 modules of Preparation, Delivery and Follow-up. Now they're ready to deliver this first dealer-based event, which will be supervised and coached by JCB and Fourmative consultants.

Colin visited CFAO Nigeria in June 2014 - 13/08/2014

There was a series of management and operation training for Parts and Service training at the new Lagos showrooms. We used plenty of group discussions and exercises to test the learning objectives.

Using Instant Feedback we combined the highest level of classroom training with measurable output through action plans and scoring matrix.

The feedback was excellent with:

"I have learn how to use Autoline to record stock categories and lost sales, mange margins and increase gross profit"

"Today's training is very beneficial for my everyday tasks"

"Highly recommended for future training of CFAO parts and after-sales Staff"

"Good refresher course"

Fourmative charity work 2013 - 21/11/2013

October 2013 saw Fourmative embark on a cross-Europe drive for BEN, the Automotive Charity.

Driving a 13-year old Toyota' the Fourmative Director Colin Gleghorn and RJDM co-driver Richard Hardy started from the Porsche Centre Reading, Berks, we set about the 1200-mile round trip taking in visits to Spa in Belgium, Porsche Museum Stuttgart and the famous Nűrburgring in Germany. Whilst in fancy dress costumes naturally.

Set daily challenges' the teams were tasked to complete before sun set using highways and byways to cover the distance in a short a time as possible' whilst observing the regulatory speed limits.

Fourmative was the only Consultancy & Training organisation reprehensive in the Automotive industry and we’re delighted to have been part of this most successful event.

The drive was exhausting but rewarding with the focus on making a positive change to other less fortunate. Collectively more that £10k was raised and we’re excited about the 2014 tour.

Fourmative's Double Decker Tour - 14/11/2013

Fourmative Limited has recently completed a full tour of the UK. The tour involved 1 Double Decker bus, 16 stops, covering more than 1800 miles.

Close Motor Finance needed a way of launching eClick a new Electronic signature process to their staff and customers and a Double Decker bus equipped with a computer training suite was the ideal choice.

Fourmative Trainers travelled on the bus to each of the companies' branch locations to introduce eClick to the staff and then train dealers on how to use eClick with their customers

The tour commenced at the Close Motor Finance head office in Doncaster, travelled through England, Ireland, Scotland and Wales concluding with a press day in London.

The tour was a fantastic success and the market leading technology was seen to be a great way to help dealers speed up the customer acceptance, reduce the handover lead time and as a result sell more cars.

Fourmative celebrate Birthday with Charity Drive

Fourmative Limited is celebrating their 20th year in business by taking part in the annual Bangers4BEN charity car rally. This year also sees the 50th anniversary of the legendary Porsche 911and so this year the FOUR-day event will be starting at Porsche's headquarters in Reading on Saturday, 12th October 2013, with the final destination being the Porsche museum in Stuttgart in Germany, before heading home on Tuesday, 15th October 2013.

The task sounds a simple one; however the challenge is to spend less than £500.00 on a car to take part in the 1200 mile trip in just 4 days. Fourmative will be completing the trip in a Toyota Corolla with one of their supplier partners RJDM Studios from Northampton. Their Director is Richard Hardy and he will share the driving and the banter with Colin for the 4 day trip. With up to 40 other cars taking place and supported by the AA the event should raise both awareness and valuable funds for BEN (BEN is the UK's dedicated charity for those who work, or have worked, in the automotive and related industries, as well as their dependants)

Colin Gleghorn Director of Fourmative said "Bangers4BEN is a great way of having fun and at the same time raising money for a very worthy cause, with the help of our clients, customer's family and friends we hope to raise an additional £1,000.00"

If you would like to support the event please do so by visiting the Just Giving page