It is with great sadness that I share the news of the passing of Andrew Parker. Andrew left us peacefully last week, with his daughter Samantha and his son Robin by his side.

I first met Andrew in 1987 when I joined Crewgale Consulting. Over the years we worked on many projects together and formed friendships that truly stood the test of time. Andrew built strong relationships with colleagues and customers alike, many of whom he stayed in touch with long after his retirement.

He took great pride in his work with key brands such as Jaguar Cars, alongside Ken Jones, Vic Shepherd and Peter Leake, and with Land Rover, notably with Chris Bastiste and Mike Toms.

In March 1993, Andrew founded Fourmative, and I joined him the following month. It marked the beginning of an incredible journey that continued for many years. Andrew was able to celebrate Fourmative’s 25th anniversary, and I look back with deep pride on the work we did and the many friends and colleagues we met along the way. I know Andrew would have wanted to thank Ken Jones and Chris Kelly for the first OEM contracts that helped set us on our path, as well as every member of staff who worked with and for him over the years.

Andrew was a true gentleman—passionate about sales, devoted to people, and tireless in his commitment to staying connected. He could spend hours on the phone exploring ideas, supporting clients, and finding ways to help them move forward. To me, he was not only a trusted colleague but a dear friend who genuinely cared.

He was generous with both his time and his resources, supporting charitable causes and always keeping Samantha and Robin at the centre of his world. Robin, who contributed to Fourmative for many years, played a key role in developing the technical side of our work, and Andrew was immensely proud of both his children.

I share this message for all who knew Andrew—those who worked with him, learned from him, or simply remember him with fondness. Thank you for being part of his journey, and may your own continue with warmth and purpose.

In memory of Andrew Parker.